Get to Know Olivia Vrsaljko: Manager of Marketing and E-Commerce
Since joining FREEDS in August 2024, Olivia Vrsaljko has played a pivotal role in evolving one of Windsor’s most iconic retail brands. As Manager of Marketing and E-Commerce, she brings a strong blend of creative vision, technical expertise, and strategic thinking to a position that’s redefining FREEDS’ presence both in-store and online.
Olivia’s impact is immediately visible—from striking billboard campaigns to cohesive digital marketing strategies, an upgraded e-commerce experience, and engaging social content that resonates with both long-time customers and new audiences.
“What stood out to me immediately about Olivia was the strength of my first impression,” says Dan Orman, Co-Owner of FREEDS. “Her confidence and love of life were evident from her first interview, and I knew right away she was someone I wanted on our team.”
“What makes this role special is the trust and collaboration,” Olivia shares. “Working closely with Evan Freed, I’ve been empowered to take initiative, lead campaigns, and implement new ideas. That creative freedom is something I don’t take for granted.”
Her day-to-day is fast-paced and diverse, encompassing everything from content production and campaign development to website optimization and customer engagement. That variety, she says, is what keeps her energized and constantly inspired.
“Olivia has exceeded every expectation we had for a Marketing Manager,” says Evan Freed. “Her ability to balance creativity with organization is rare, and working with her has been an absolute pleasure. We’re lucky to have her on the FREEDS team.”
Currently, Olivia is focused on strengthening FREEDS’ digital presence while preserving the legacy and personal touch the brand is known for. One of her key initiatives is a full website refresh, designed to make the online experience feel as inviting and curated as the in-store one.
For Olivia, what stands out most about her time at FREEDS is the culture and the people behind the brand. “In my first week, Dan Orman shared a piece of advice that stayed with me: ‘When you love what you do, you never work a day in your life,’” she says. “As someone who grew up in a family business, I immediately recognized that same pride and purpose in the Freed and Orman families. Their passion is woven into every part of the store.”
It’s that same spirit Olivia aims to reflect in her work. “Whether someone is walking through the doors or exploring our website, I want the FREEDS experience to feel personal, welcoming, and true to who we are as a brand,” she says.
With a clear vision and a passion for meaningful, community-rooted work, Olivia is helping guide FREEDS into its next chapter, where innovation meets tradition, and the brand continues to grow with purpose. Being part of FREEDS isn’t just a job—it’s an opportunity to create something meaningful. “I can’t wait to see what’s next and to keep bringing new ideas to life for this incredible company and its customers”.